Beauty brand TikTok Shop · 12 months Beauty

A beauty brand scaled to $5.19M GMV on TikTok Shop

142,033 orders in twelve months, with creators posting 69,496 videos and running 28,893 LIVE streams for a product that averages $13.82 an order.

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Client: Beauty brand, name withheld
Category: Beauty
Channel: TikTok Shop
Period: Jun 2025 – May 2026
Service: TikTok Shop management

$5.19MGMV

142,033Orders

69,496Creator videos

133,292Customers

Source: Shop Analytics · Product Analytics · Affiliate Center · Jun 2025 – May 2026

The receipts

Straight from
the dashboards.

Every figure below is taken from the brand's TikTok Shop Seller Center and Affiliate Center. The brand stays private; the numbers are exactly as the platform reports them, and the original screenshots are one click away.

Shop analytics, 1 June 2025 to 31 May 2026: GMV $5,190,096, 142,033 orders, 133,292 customers, 369,937 items sold, with daily GMV peaking above $60,000 — Shop analytics · Jun 2025 – May 2026View the original screenshot →

Product analytics, 3 December 2025 to 31 May 2026: GMV $2,882,615 up 84.3%, 170,275,561 product impressions up 94.5%, 7,310,132 product clicks up 79.2%, 888,472 add-to-carts up 86.0% — Product analytics · Dec 2025 – May 2026View the original screenshot →

Affiliate Center, 4 September 2025 to 31 May 2026: creator-attributed GMV $3,290,878, 236,787 items sold, 69,496 creator videos, 28,893 LIVE streams — Affiliate Center · Sep 2025 – May 2026View the original screenshot →

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