Service 02 · Amazon

Amazon account management, run properly.

Listings, advertising, account health and catalogue — the full Seller Central account, run by a team that came out of Amazon and has spent four years on it. Take it on its own, or alongside your TikTok Shop.

Channel
Amazon Seller Central
Who it's for
Established Amazon sellers
Markets
UK · US · DE · FR · UAE
Team
In-house, Edinburgh — ex-Amazon sellers
Pairs with
TikTok Shop management, if you want both

Better together

TikTok Shop creates
Amazon demand.

Amazon stands on its own here — but it gets sharper when we run your TikTok Shop too. Creator content does not just sell on TikTok: it sends people to search your brand name somewhere they already have a saved card. Overwhelmingly, that's Amazon.

Every brand we run a shop for sees branded Amazon search move within a quarter. Whether that turns into revenue or leaks to a competitor depends entirely on what's waiting for them on the listing.

The halo loop

  1. Creator posts. Content reaches an audience that has never heard of you.
  2. Some buy in-app. That's the GMV your TikTok Shop reports.
  3. More go and search. They look you up where they already shop.
  4. Amazon decides the outcome. A sharp listing converts them. A stale one hands them to whoever ranks above you.

Step four is the one most brands never instrument — and the one that makes TikTok Shop look less profitable than it is.

What's included

Four areas,
same operating rhythm.

Run by the same people, on the same weekly cadence, reported in the same monthly pack as your TikTok Shop.

01

Listings and A+ content

Titles, bullets, backend terms and A+ modules rebuilt around the search intent your TikTok content is now creating.

  • Keyword and intent research
  • A+ and brand-store build
  • Image and video sequence
02

Advertising and TACoS

Sponsored Products, Brands and Display managed to total advertising cost of sale, with defensive bidding on your own brand terms.

  • Campaign structure by margin
  • Brand-defence bidding
  • TACoS and profit reporting
03

Account health

Policy notices, suppressed listings, hijackers and Buy Box loss caught daily rather than discovered in a monthly report.

  • Daily health monitoring
  • Case and appeal handling
  • Brand Registry enforcement
04

Catalogue and stock

Variations, attributes and FBA cover kept aligned with the TikTok Shop calendar, so a viral week doesn't strand you out of stock on both channels at once.

  • Variation and attribute hygiene
  • FBA cover vs. campaign calendar
  • Cross-channel stock planning
Combined channel report4:3 · Seller Central and TikTok Shop in one view

One service or both

Take Amazon alone.
Or take the pair.

Plenty of clients come to us for Amazon and nothing else, and that's a complete engagement. But if we run both channels, one team sees the halo between them and reports on it together — which two separate agencies structurally cannot.

  • Amazon only. Full Seller Central management, standalone.
  • Both channels. One account team, one monthly pack, one invoice.
  • Alongside your current agency. We'll share what we see on TikTok so they can act on it.

Why we can

Amazon is where
this agency started.

Xentham was founded by an Amazon seller and spent its first years running Amazon accounts. It is still the deepest bench we have, and the reason we can take the channel on without a learning curve.

1,000+Marketplace projects completed since 2021
40+In-house specialists, most from an Amazon background
2021Founded by a former Amazon seller
5Marketplaces served: UK, US, DE, FR and UAE

Questions

Amazon service FAQs

Yes. It is a complete service on its own and a good number of our clients take only this. If you later want the TikTok Shop side, the same team picks it up — there is no second onboarding.

Let's audit your account.

Send us Seller Central access and we'll come back inside 48 hours with what's costing you money, in priority order.

Get my free audit

48hr turnaround · No obligation