What we have learned running the channel.
Written by the people running TikTok Shops for Amazon and Shopify brands, from live accounts. No listicles and no recycled platform announcements — the things we would tell you on a call, with the numbers attached.
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More from the team.
Why your creator posting rate is under 10% (and the fix)
Sign-ups are a vanity metric. The gap between signing a creator and getting a video is almost always logistics, not money.
Read articleGMV Max isn’t magic — it’s a signal-quality problem
Automated bidding is only as good as the catalogue, creative and stock data feeding it. Fix the inputs before blaming the algorithm.
Read articleWriting product pages an AI assistant will actually quote
Answer-first structure, complete attributes and honest comparisons. The same changes that help assistants also help buyers.
Read articleHow to run an incrementality test without breaking the quarter
A contained hold-out that tells you what your ads are really adding — and how to explain the result to a nervous board.
Read articleThe account-health checks worth doing every single day
Six metrics, ten minutes. The difference between a routine warning and a suspension you find out about from a customer.
Read articleRewriting 200 listings without losing your rankings
Sequence by revenue, change one variable at a time on top performers, and hold a baseline so you can tell movement from noise.
Read articleSetting creator commission against margin, not competitors
Matching the category rate is how brands end up with a record GMV month and no profit in it.
Read articleStock cover is a marketing constraint, not a warehouse one
Selling out mid-campaign resets ranking and wastes the creative spend that got you there. Plan cover against the calendar.
Read articleWhat changes when buyers research inside an assistant
Fewer sessions, later intent, and a much shorter list of brands in the answer. What that means for how you write.
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