Matching the category rate is how brands end up with a record GMV month and no profit in it.
Setting creator commission against margin, not competitors
Matching the category rate is how brands end up with a record GMV month and no profit in it.
Article cover image16:9 · 1600×900 minimum
Keep reading
Related articles.
How TikTok Shop creator affiliates actually scale16:9 · Article cover
How TikTok Shop creator affiliates actually scale
Eighty-seven percent of a $3.18M engagement came from creator content. This is the stage-by-stage breakdown of how that roster was built — and the three points where most programmes quietly die.
Read articleWhy your creator posting rate is under 10% (and the fix)16:9 · Article cover
Why your creator posting rate is under 10% (and the fix)
Sign-ups are a vanity metric. The gap between signing a creator and getting a video is almost always logistics, not money.
Read articleHow to run an incrementality test without breaking the quarter16:9 · Article cover
How to run an incrementality test without breaking the quarter
A contained hold-out that tells you what your ads are really adding — and how to explain the result to a nervous board.
Read articleWant this run for you?
Send us your shop. Inside 48 hours you will have posting rates, commission gaps and the first ten creators we would approach.
Get my free audit
48hr turnaround · No obligation