Amazon brands
You have reviews, rank and repeat purchase on Amazon, and you're watching competitors open TikTok Shops. Your catalogue, imagery and margin data all transfer — the creator programme is the missing piece.
Service 01 · Our core offering
TikTok Shop management for Amazon and Shopify brands.
Run end to end, and the reason most clients come to us. You already have a product that sells and a brand that works — we open and run the channel that puts it in front of a new audience, and we own every part of it.
Why only this
We take the whole
channel, or none of it.
TikTok Shop isn't a channel you can bolt onto an agency retainer. The creator roster, the paid media, the content and the shop operations all move each other — change one and the other three follow within a week.
Agencies that sell those four as separate line items end up with four teams optimising against each other. We take all four, run by one in-house team, reporting on one number.
What that looks like in practice
- One team, one plan, one monthly report
- Creator, ad and listing decisions made in the same room
- No scope negotiation when the bottleneck moves
- Stock and compliance watched by the people spending the budget
- You keep the shop, the roster and the ad account throughout
Who it's for
Brands that already
know they have a product.
TikTok Shop rewards proven products with proven demand. If you're still finding product-market fit, this isn't the channel to find it on — and we'll say so.
Shopify brands
You own the customer and the brand, and paid social acquisition is getting more expensive every quarter. TikTok Shop moves the purchase inside the app, where the content already lives.
Both
Most of our clients run Amazon and Shopify side by side. We work from whichever has the cleanest margin data and reuse the creative library across all three storefronts.
What's included
The four things that
have to happen.
Not packages to choose between. All four are in scope on every engagement, because each one caps how far the other three can go.
01
Creators and affiliates
The roster that produced 87% of GMV in our featured engagement. Sourcing, sampling, briefing and commission, run daily.
Jump to the detail
02
GMV Max and paid ads
Budget pointed only at content already converting organically. Managed against a target return you set, not a spend plan.
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03
Listings and content
Your Amazon or Shopify catalogue rebuilt for TikTok Shop — copy, imagery and video that converts in-feed and reads cleanly to AI search.
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04
Shop setup and operations
Verification, compliance, catalogue hygiene, stock cover and daily account-health monitoring. The floor the other three stand on.
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Part 01 of 4
Creators and affiliates
On TikTok Shop the creator roster is the channel. We recruit, brief, sample and pay creators every day so the top performers keep posting and the long tail keeps compounding behind them. Posting rate is the number we manage to — not sign-ups.
- Creator sourcing and vetting
- Sampling and seeding logistics
- Commission and tier strategy
- Brief and hook development
- LIVE stream scheduling
- Performance and payout reporting
From the featured 12-month engagement
12,029Creator videos
11,724LIVE streams
87.1%Of GMV from creators
$2.77MCreator-driven GMV
Source: Affiliate Center · Shop Analytics · 12-month period
What the roster actually produces — 12,029 videos and 11,724 LIVE streams in one year
TikTok Shop
Product name here£24.99
Add@bedding.creatorHome & Bedding · US
Live 12.4K
@beauty.creatorBeauty · UK
TikTok Shop
@kitchen.creatorHome & Kitchen · US
TikTok Shop
Product name here£29.00
Add@supps.creatorSupplements · DE
Live 8.9K
@apparel.creatorApparel · UK
TikTok Shop
Product name here£32.00
Add@home.creatorHomeware · UK
Your creator content · 9:16
@yourbrand.creatorYour brand could be here
Paid media, 12-month engagement
6.61xReturn on ad spend
Source: Ads Dashboard · Product Analytics
Part 02 of 4
GMV Max and paid ads
Budget follows a target return, not a spend plan. We run GMV Max, product and LIVE campaigns against a ROAS you set, and we cut what doesn't clear it — including our own ideas. Spend goes behind creator content that is already converting organically, which is the cheapest scale available on the platform.
- GMV Max campaign builds
- Target ROAS bid management
- Product and LIVE ad formats
- Creative testing rotation
- Budget pacing and dayparting
- Incrementality checks
Part 03 of 4
Listings and content
Amazon copy does not convert on TikTok Shop. We rebuild your catalogue for the platform — benefit-led copy, an image sequence built around objections, and short-form video that doubles as paid creative and as a brief reference for the roster.
- Keyword and intent research
- Title and description rewrites
- Product photography direction
- Short-form video production
- Structured data and attributes
- Conversion-rate testing
Listings are also structured answer-first, so search engines and AI assistants can quote the page rather than guess at it.
Listing and creative examples4:3 · Before / after gallery
Operations dashboard4:3 · Account health and stock view
Part 04 of 4
Shop setup and operations
The unglamorous floor everything else stands on. Shop live and compliant, catalogue accurate, stock watched against the campaign calendar, account health monitored daily — so a suspension or a stockout never quietly ends a good quarter.
- Shop setup and verification
- Category and compliance review
- Catalogue and variation hygiene
- Fulfilment and stock monitoring
- Account-health oversight
- Case and appeal handling
How it works
From first call to
first sale in 30 days.
The same sequence on every engagement, whether you're coming from Amazon, Shopify or both.
-
Audit
We review the brand, the catalogue and the category before proposing anything, using your existing Amazon or Shopify margin data. You get a prioritised action plan, not a generic deck.
Day1–3Step 01 -
Setup and rebuild
Shop verified and compliant, catalogue ported and rewritten for the platform, commission tiers set against your real margin, first brief pack written.
Week1–2Step 02 -
Launch
First recruitment wave goes out, samples ship, the LIVE calendar is booked and contained paid tests go live — through to your first orders.
Week3–4Step 03 -
Scale
Winning creators get boosted commission and priority stock, budget steps up only while the return holds, and shop health is watched daily.
Month2+Step 04
Engagements
Three intensities,
same four parts.
Same team and same four parts either way — the difference is volume and reporting cadence. Most brands start at Growth.
| What's included | Launch | Growth | Dominate |
|---|---|---|---|
| Shop setup and compliance | ✓ | ✓ | ✓ |
| Catalogue rebuild for TikTok Shop | Top 20 SKUs | Full catalogue | Full catalogue |
| Creator recruitment | Up to 25 | Up to 250 | Unlimited |
| LIVE stream programme | — | ✓ | ✓ |
| Paid media management | — | ✓ | ✓ |
| Daily account-health monitoring | — | ✓ | ✓ |
| New product and range expansion | — | — | ✓ |
| Reporting cadence | Monthly | Fortnightly | Weekly |
| Named account team | Shared | Dedicated | Dedicated + strategist |
Scope is confirmed after the free audit — nothing here is a fixed package
The method behind it
It all runs on D.O.M.I.N.A.T.E.
Eight steps, run in the same order on every engagement — the framework that took a US Home & Bedding brand from a dormant shop to $3.18M GMV in twelve months. It's why two different account managers run your channel the same way.
Discover
Audit the brand, catalogue and category before proposing anything.
Optimise
Rebuild listings, imagery and compliance so traffic has somewhere to land.
Mobilise
Recruit and brief the creator roster, then get product into their hands.
Ignite
Launch paid media against a target return and let the winners scale.
Four more steps
Nurture, Amplify, Track and Expand — see the full framework on the homepage.
Proof
What the service
has produced.
$3.18MGMV in twelve months for a US Home & Bedding brand
87.1%Of that revenue driven by the creator roster
6.61xReturn on ad spend across the full year
46,278Orders from 45,579 individual customers
Source: Shop Analytics · Affiliate Center · Ads Dashboard · 12-month period
Our other service
The channel this
one feeds.
A TikTok Shop that takes off moves branded search on Amazon within a quarter. We run that channel too — so the demand your creators generate converts instead of leaking to whoever ranks above you.
Taken together or separately — most clients start with TikTok Shop and add Amazon once the halo shows up in the numbers.
Service 02
Amazon account management
Listings and A+, advertising against TACoS, daily account health and catalogue hygiene — run by the same team, reported in the same monthly pack as your shop.
See the Amazon serviceQuestions
Before you ask
No — and that's deliberate. Paid media on a weak listing burns budget, a strong listing with no creator roster stalls, and both fail the week you run out of stock. We take the whole channel or we pass.
Amazon, yes — it's our second service, and plenty of clients take both so one team sees the halo between them. Shopify, no: we'll read your Shopify data to inform the work, but the storefront stays with whoever runs it today. See the Amazon service.
Effectively yes. We work with brands that have proven demand on Amazon or Shopify, because TikTok Shop scales an existing product rather than validating a new one. If you're pre-launch we'll tell you to come back once you have sales history and settled margin.
First sale inside 30 days on a new shop. Meaningful scale takes a quarter — creator programmes compound, and the roster you build in month one is what carries month six.
Salaried Xentham staff, all 40+ of them in our Edinburgh office. Nothing is outsourced, and you keep the same named account team after onboarding.
Ready to open the channel?
Take the free audit. We'll come back inside 48 hours with a prioritised plan and an honest view on whether your product suits TikTok Shop.
Get my free audit
48hr turnaround · No obligation