Creator strategy
2Articles
How TikTok Shop creator affiliates actually scale16:9 · Article cover
How TikTok Shop creator affiliates actually scale
Eighty-seven percent of a $3.18M engagement came from creator content. This is the stage-by-stage breakdown of how that roster was built — and the three points where most programmes quietly die.
Read articleWhy your creator posting rate is under 10% (and the fix)16:9 · Article cover
Why your creator posting rate is under 10% (and the fix)
Sign-ups are a vanity metric. The gap between signing a creator and getting a video is almost always logistics, not money.
Read articleMonthly, not weekly
One email a month.
Only what moved.
The platform changes that actually hit sellers, plus what we're seeing across 50+ accounts we manage. One click to leave whenever you want.